Make the Most of Calendars to Optimize your Social Media Strategy in 2023
Being in a business or working as a freelancer demands you to expand your network. Networking has limitless opportunities, be it in the real world or on the internet. As more of the population these days is connected via social media channels, it becomes important to put forth your honest and dedicated endeavors to make the best of social media.
As the new year 2023 has ushered in, you must have made some significant social media strategies to make a difference in your business. But do you have a concrete plan to execute these strategies properly? Probably not. Well, fret not, as calendars can make your life a bit easier. These prove to be life saviors when you want to plan and execute your social media strategy optimally.
Let’s find out how you can optimize your social media strategy with the help of digital calendars in 2023. Read ahead.
What Exactly is a Social Media Calendar?
A social media calendar provides an overview of the forthcoming social media posts. You may organize it in the form of a spreadsheet, Google calendar, or an interactive dashboard. If you like things to be in a printed form then you can resort to printable calendars as well.
The following points depict what exactly should be there in your social media calendar.
- The specific date and time the post is going live
- The social network channel and account where you will publish the post
- Whether it’s a story, video, or a post for Instagram or some other channel.
- Any additional relevant information
How to Create a Calendar for Social Media Purposes?
Make Sure You Audit Your Social Media Accounts. It’s very important to have a vivid picture of your social media accounts. You need to know about your accounts’ strong points as well as loopholes. Moreover, it’s quite imperative to identify areas for more improvements and opportunities for new efforts. Therefore, an audit can present you with multiple ideas to bring necessary improvements in your content strategy and maximize your ROI.
A timely audit should be a part of your 2023 monthly calendars. This audit will result in specific, up-to-date data on the following factors.
- Impostor accounts and obsolete profiles that you need to avoid
- Security of accounts and passwords
- Goals and KPIs for the different branded accounts, by platform
- The audience you have, their demographics, and personalities
- Accountability of different people in your team
- The successful posts, tactics, and campaigns you have had
- Shortcomings, dissatisfactory results, and opportunities for doing better
- Crucial metrics for determining future success on each platform that you have
Scan and Choose your Social Media Channels
No doubt, your daily life takes a toll on you. Still, you need to invest some time to think to stay ahead of the game. You might be there on some social media channels but you should keep on checking the scope of other platforms too where your potential customer might be. Your social media accounts have demographics and you should make the best use of them. According to the results of the demographics, you can make your social media strategy.
Moreover, always have some time to review, scan and implement if you find something useful.
Pro Tip: You might forget to take out some time for doing research on social media so add this thing in your Blank Monthly Calendar Template. Have a look at the blank calendars which you can use for social media planning.
Go with a Flow
You need to develop a workflow for your daily, weekly, and monthly social media posts. For having a flow you need to be consistent and disciplined in your approach.
Be ensure you take care of the following things:
- Frequency of the posts to each channel
- The best time to post to each channel (This should be based on your analytics)
- What will your content ratio seem to be? (Do this as per your research)
- Who needs to approve posts? (It might be your editor, head of the content team, etc.)
- The process for brainstorming new content.
Pro Tip: After you decide what is going to be the workflow then you can document it to implement it with consistency. January to December 2023 Calendar helps you to plan your social media schedule and have great results.
Start Crafting Your Posts
Here comes the time to start crafting your posts which may have the potential to go viral on social media. You can create different posts which gain the attention of the people and make the people interested in your business. Make sure you do proper research on the content of your posts every time before you publish them.
Have a Quick Review Sessions from Your Team
After you are done with creating the calendar then you need to have a quick review from your team for feedback. Get some constructive feedback and make revisions wherever possible and you are good to go.
Go for Publishing
Here comes the last stage of the execution of social media strategy. Whatever you have done till now and planned in your planner, you should stick to that only to maintain consistency and to avoid any imperfections in your work routine. You may find good outcomes if you plan and stick to that plan religiously.
In the Nutshell
You will realize that by using printable or blank calendar templates for social media you will be able to optimize your social media strategy. So having a planner is not at all a bad idea especially if you are dedicated to your social media plans.
If you are contemplating going for printable calendar 2023 for social media then you can count on Printable Template for downloading high quality and different format calendars to suit your personal or professional goals.